As an events person, we are tasked with an immense amount of detail and thinking strategically and tactically, and what Rufus does is he takes a huge amount of that burden away from us.
So anytime you’re at a Trade Show such as Black Hat where there’s hundreds of exhibitors and everybody is putting their best foot forward, it feels good to be recognized as a level above, and that’s what Rufus did with that project for us.
You can really work with Rufus any way you want. You can be very prescriptive with a detailed outline, screenshots, exactly what you want to see, or you can pull them on to some calls with your creative director or your events team to discuss some ideas and loose concepts.
Working with Rufus gives me a great opportunity to focus on where I excel and delegate to a team member that will elevate and deliver past my expectations!