Notes on video & marketing

Straight forward, digital first videos that look way more expensive than they are

Notes from the studio on video that works for technical products: storytelling, production craft, customer stories, and marketing that respects sharp audiences.

We write about how product and marketing teams brief, produce, and ship video without the usual agency fog—practical process, honest trade-offs, and examples from Cloud & Security SaaS work. Expect pieces on customer stories, launch sequences, live production, and the systems that keep quality consistent when release cadence never slows down.

When articles are live they will cover topics like interviewing customers without killing the energy in the room, building a reusable motion system for product releases, and deciding when a live shoot beats a motion graphic. Until those drafts publish, treat this page as the front door to that library—and reach out if you want Flank to help shape the next story your buyers actually finish watching.

Prefer shorter reads with concrete examples over theory. That is the bar for everything we publish here.