A Locals Look At

Wolf Pack Lager

We'd absolutely love to work for you guys. You're our favourite new spot in town (Queens Park), and to prove our worth, I've taken it upon myself to write up a report into the digital presence of Wolf Pack Lager. For your eyes only.

Forward: All of the content in this page is completely custom, and written for you. It's easy to find areas of improvement on every website (including our own), so please treat it as a free + humble reference.

Wolf Pack Lager

Search Engine Optimisation

Search Performance
Room for improvement

Your page has some level of optimisation but could be improved further. There's a lot of scope to build out more pages (e.g. one featuring the bar itself) and optimise the code you have.

6 total backlinks, here’s a few:

+ we’ve given you a freebie at the top of the page (it's on us).

Very basic keywords analysis

You're featured keywords (in the eyes of Google) are: london, NW6, wolfpack, lager

There’s a great foundation and a lot of opportunity here.

3 Quick Wins
Improvements to website code

Better use of meta information like title and description tags. Alongside more structured markup will help search engines index you better.

Alter backlinks to correct domain

In featured articles abour you, link directly to the wolfpacklager.co.uk URL as opposed to the wildmanbrewery url. This will reduce spam score.

Local search adaptations

Bolster your Google My Business listing. Enhance your presence in local search by including schema markup on your website.

Website Usability

Redirect the .co.uk

I can see (sorry to be creepy) that Alistair owns it [whois lookup], so redirect the .co.uk to the .com so people tying in don’t get the default 123-reg holding page.

Could use a favicon

A favicon is the tiny image that shows up next to the address bar in a web browser (also on tabs). It’s be good to include one of those so the site is easily identifiable - you're logo would look great up there too!

Mobile friendly

Looks good on mobile, perhaps worth adapting the video to fit the portrait screen size, though it looks good to me either way.

Performance

More technical based suggestions. The site isn’t loading as optimally as it could. I’d suggest compressing some of the core files and images. Also use browser caching.This is important for SEO amongst obviously making it nicer for users. These are all things that can be done very easily and I’m here to help if you ever need.

The good stuff…

Strengths
Strong brand
Usability of your website, and the experience and tone of voice you've created with your branding shouldn't be overlooked. The story is powerful and it's executed really well!
Social presence
You have built an impressive social following across lots of platforms and they're well linked from your website.
Opportunities
Local SEO
There is a big opportunity to grow on long tail organic searches. E.g. "Bar Queens Park". With the growth of voice search, the impacts of this would be huge.
Leverage Social
I see a huge opportunity to leverage your social media channels to drive more visits to your location, and more demand for your beer. Videos, campaign pages on your website.
We don’t just build websites.
We’re a taskforce, that’s why we’re called FLANK. We don’t just suggest changes, we have all of the skills to implement them. We’re marketers, coders, designers, cinematographers and lots in between. Our primary focus is delivering you a return on investment.
We’re filled with ideas.
We work with busy teams, and we pride ourselves on driving great ideas (ours or yours) forward. Wolf Pack Lager has so much potential, and there's so much value we can add to you as a client.
Quality work for a good price.
We pack a big punch for a small agency. We're 2 brothers (hence the we). We don’t cost the earth - because we left our jobs to do what we love. Which is more important to us than being gazzilionnaires
See you around.
No pressure! + aside from all of this, my housemates and I love your bar! I’ll probably see you in there - with a beer in hand no doubt.