FAQ
Flank is a dedicated video and motion studio for Cloud and Security software-as-a-service (SaaS) companies. We partner with product and marketing teams on explainers, launches, customer stories, live production, and motion—so technical brands get consistent video without standing up an in-house studio.
Common questions
Concise answers for teams evaluating a dedicated cybersecurity video partner.
What is Flank?
Flank is a London-based video and motion studio focused on Cloud and Security SaaS. Founded by Rufus Denne, we act as an ongoing creative partner—not a one-off freelance gig—for product and marketing teams that need reliable, high-quality video.
Who is Flank for?
Product marketers, brand leads, and creative directors at Cloud and Security software companies who need ongoing capacity for launches, website heroes, campaigns, customer stories, and events—with a studio that already understands technical audiences.
What does Flank produce?
Animated explainers, product launches, website heroes, campaign spots (:15 / :30), customer stories and testimonials, conference and event recaps, sales-deck animations, demo walkthroughs, Lottie/web motion, social cutdowns, and live production support.
How is Flank different from a generalist agency?
We specialize in technical software brands, prefer close partnerships with a small number of clients, and keep scripting, creative, production, and editing in one studio so messaging stays consistent release after release.
How many projects has Flank shipped with current partners?
Across active partnerships we have produced 200+ videos with Sysdig, 50+ with SpecterOps, 25+ with Zafran, and 15+ with Endor Labs—ongoing pipelines rather than isolated spots.
Why do customer story videos matter for SaaS marketing?
They build trust with proof. DemandGen research found 73% of B2B buyers used case studies when making a purchase decision, and Forbes has long noted that case studies bridge product claims and real-world use.
How do we start working with Flank?
Book a 30-minute call with Rufus. We map goals, cadence, and first deliverables, then propose a lightweight partnership—not a bloated pitch process. We aim to reply within one business day.
Where is Flank based?
Flank Ltd is registered in London, England (128 City Road, EC1V 2NX). We film on location for customer stories when the story needs it, and handle remote/hybrid production for product and motion work.
Who founded Flank and leads production?
Flank was founded by Rufus Denne, Founder & Director. Rufus leads scripting, creative direction, and production for partner teams—acting as an embedded video lead rather than a rotating freelancer roster.
Which Cloud and Security companies does Flank work with?
Active partnerships include Sysdig (cloud security), SpecterOps (offensive security), Zafran (exposure management), and Endor Labs (software supply chain security)—plus other Cloud and Security software-as-a-service (SaaS) brands.
What does Flank's video production process look like?
We start with a discovery call, align on goals and cadence, then handle scripting, storyboarding, filming (on location or remote), editing, and delivery. Most partner work runs as an ongoing pipeline—launches, heroes, campaigns, and customer stories—rather than one-off projects with a cold brief each time.
Why do B2B software teams invest in customer story video?
Customer stories turn product claims into proof. DemandGen found 73% of B2B buyers used case studies in a purchase decision, and on-site placement matters—Wikijob reported a 34% sales lift after moving testimonials higher on the page (via VWO).
What do partners say about working with Flank?
Sysdig CEO Peter Dawson notes Flank creates visual narratives that connect with technical audiences while considering their objectives. Sysdig testimonial lead Travis Hein says Rufus absorbs creative direction and simplifies production—see Sysdig case study for 200+ shipped videos together.