Hi there! If you're reading this, you're probably like me — spend most of your days bashing around the internet, tasked with finding clever ways of getting in front of the right people.
The reason it takes up most days, is because it's not a simple formula. Growing your business with marketing isn't a set of steps; or the perfect team; or even a huge budget.
It's equal part art and science:
Scary, subjective stuff.
Allows you to be unique, stand for something, be creative.
Familiar, calculated stuff.
Allows you to optimise, and make data-driven decisions.
It's easy to forget that.
When we're pushed for quick wins, we find solace in templates, best practices and stalking the competitions messaging.
We stop investing in what makes our business and our marketing unique (the art), and start spending budget on 'recommended' tactics… Because they'll make a bigger difference.
We don't believe that.